After starting my own business, I learned that many talented business professionals don’t like to sell. They especially don’t like to sell themselves. But, if your knowledge and experience are part of your value proposition, you have to sell yourself… no one else can do an adequate job of representing all you know.
Classes
Promote Your Unique Value
If your knowledge and experience are part of the value you offer, the only thing you have to sell …is yourself. Creating positive, effective word-of-mouth about you makes it a significantly easier to get prospects and close sales. People buy from people they know, like and trust! Let the marketplace know about your value.
The three part series, Promote Your Unique Value, helps you discover your unique value, who wants it, and how to build a reputation with your ideal prospects.
What are people saying about you? How do prospects find you? Word-of-Mouth is the oldest, most powerful, most cost effective form of marketing! Are you using it effectively? Learn how to:
- Identify the unique value proposition that you offer to clients.
- Define your ideal prospects who want what you sell.
- Use a personal online assessment to learn compelling language that will attract ideal prospects.
- Create buzz about you in the marketplace through effective self-promotion.
- Train others what to say to promote you.
Don’t Take Our Word for It
“The Promote Your Unique Value class helped me get clear on my passion for helping women business owners achieve success. Before this class, I helped companies of all sizes significantly increase revenues. My experience in sales helped them create effective sales process and grow revenues.
After the class, I recognized my passion and greater strengths are helping women owners of small businesses to achieve extraordinary growth by providing education, inspiration, and empowerment. I now have a more effective story to tell, that attracts my ideal clients. I realized over $30,000 in sales in less than 90 days. I love having clarity on the value I offer to women in business.”
– Cynthia Wrasman, Chief Inspiration Officer, Women Winning Worldwide
Get Registered!*
Location:
Dates: Contact us for upcoming dates
Cost: $399 (ask for applicable discounts)
(*Note: Course is presented in 3 sessions.)
For questions, or to register, contact Donald at 480.473.3522, or email vt@victoriatrafton.com.
Influence With Style
People judge each other in seconds without ever speaking…it’s human behavior. It is likely 15% of the people you meet won’t like you! As many as 40% aren’t naturally comfortable with you! Learn how to recognize all four behavioral styles and adapt to each of them to replace negative judgments with trust and liking. In the Influence With Style class you will learn:
- How you are perceived by others
- Your own strengths that set you apart from your competitors
- How to effectively communicate with other styles
- How to get others to make a buying decision.
Don’t Take Our Word for It
“After taking the Influence With Style class, I was able to immediately apply the new information I had learned to close a $75K contract. Before the class, I likely would have tried to close this potential new customer quickly. After learning how to identify his behavioral style, I knew I had to present him with all the information he wanted and then wait on him to make his own decision. I got the call after two weeks to pick up the signed contract. We ultimately won this opportunity because we were “not as pushy as the competing vendors”. Without this training, I would have acted just like the other “pushy vendors” and probably lost the deal. I highly recommend this class to business professionals who want to get more business by learning how to treat others the way they want to be treated throughout your sales process.”
– Darren Patoni, www.TheITWorkshop.com
“The secret to sales is learning how to read your customers! The Influence With Style class gives you a blueprint for reading prospects and customers alike. When you know what a person is really like you can build a relationship that turn into business. I learned there is at least one of the four behavioral styles that isn’t comfortable with my style. That eliminates about 20% of the people I meet from doing business with me … unless I adapt my style. Taking the behavioral class taught me how to relate better to those people by adapting my style. I am now able to get more business and create a better service experience for all my customers. I recommend it for anyone who brings in sales or handles customers.”
– Kevin Costello, President, Prime Source, LLC
Get Registered!
When: Contact us for upcoming dates
Where:
Cost: $199
Course Materials:
- Class notebook
- Behavioral style assessment to identify your own style
- An experiential exercise and interview script (for identifying and interacting effectively with each style).
Contact Donald at 480.473.3522 or email vt@victoriatrafton.com with questions or registration help.
Advisory Services for small – medium sized firms
Victoria works with clients to lay a foundation of knowledge that translates to business building actions. She acts as personal adviser (one-on-one) with selected clients, reviewing their day-to-day activities as they contribute to established goals. These clients develop new habits and new, more effective ways to acquire their ideal clients.
Call Victoria for cost and details 480.473.3380 or vt@victoriatrafton.com.
Stand out in a crowd…your unique value package.
Perfect for service professionals and “knowledge” providers, this package helps you sell yourself to your perfect clients and referral sources.
- Complete assessment of strengths and motivators based on scientific assessments, analysis, and proprietary methodologies.
- One-on-one consultation to identify and describe the 3 most compelling benefits you can offer clients. Description of those benefits.
- Identification of 2 to 3 target markets who want those benefits and will pay for them. Description of target market: who they are and how to find them.
- How to articulate those benefits to potential buyers of your services. The right language to use to get the attention of your buyers and get them buying you. How to sell those benefits – stating benefits so prospects want your unique services.
Approximately 2 to 3 hours.
Call Victoria for cost and details 480.473.3380 or vt@victoriatrafton.com.
