Praise

Don’t Take Our Word for It…

“Before attending Victoria’s How to Promote Your Unique Value workshop, I struggled to network effectively …because saying ‘I’m a CPA’ instantly put me into a box in people’s head that didn’t accurately reflect my business model.  Now I have the perfect language to express the unique value that I provide to my clients.”

Denise Maxwell, Max Solutions

“With a Masters degree in Communications and Cognitive Psychology, I’ve had a lot of training in the area of communication. Victoria’s Influence With Style class was much richer than I expected.  This class has helped me immensely in providing witness preparation services for my clients and in working with attorneys. 
Victoria is a deep expert on the topic of Behavioral style and keeps the learning fun and lively. The most beneficial aspect was seeing other people’s reaction to different styles and understanding how I am perceived by others. Making others comfortable is a key to effective communications and to the critical component of building trust.  
I am now actively applying what I learned …to be able to get others past their unconscious judgments so we can work together at the most productive level.
”

Deborah Johnson, 
Trial Consultant
, High-Stakes Communication


“The training I took from Victoria enabled me to line up my best referral partners and grow my business in spite of a tough economy. Based on the coaching and training I received, I realized my past partners were not ideal for my business. I was able to specifically define who I wanted to work with as referral partners and how to maximize the number of referrals I get from every referral relationship. As a result, our revenue was up 45% in 2009 … while the rest of the mortgage industry was upside down.

I recommend Victoria’s programs for anyone who is serious about growing their business by referral and having systems in place to maximize referrals. When you can minimize prospecting time and get more referrals, you have more time to provide outstanding service to your clients and truly be best in your field.”

Peter Bartolini
, The AMT Group at PrimeLending

“Before joining Victoria’s program and community, we spent our marketing dollars on traditional methods that produced little or no return. This program has been the most effective use of our marketing efforts … to identify and connect with our ideal target market. I am hitting my sales goals much faster, often by the middle of the month, working by referral. 
Victoria Trafton is an absolute “Master” of Referral Marketing.   She helps her clients focus on the fundamentals … through education, training and practice. So they can flawlessly execute their own most effective referral marketing program.

”

Darren Patoni, President
, The Information Technology Workshop


“Victoria Trafton’s training is a huge value and benefit for our asba members. Victoria worked with us to create a custom new member workshop which not only teaches members how to build their referral network, but it also reinforces the value of membership within our organization – a true win-win for us and our members!  Her workshop consistently is one of our most-attended programs each month.  Victoria is a true pleasure to work with – the utmost professional.”



Kristen Wilson
 Vice President, Member Services
, Arizona Small Business Association

“The Promote Your Unique Value class helped me get clear on my passion for helping women business owners achieve success.  Before this class, I helped companies of all sizes significantly increase revenues.  My experience in sales helped them create effective sales process and grow revenues.

After the class, I recognized my passion and greater strengths are helping women owners of small businesses to achieve extraordinary growth by providing education, inspiration, and empowerment.  I now have a more effective story to tell, that attracts my ideal clients. I realized over $30,000 in sales in less than 90 days. I love having clarity on the value I offer to women in business.”

– Cynthia Wrasman, Chief Inspiration Officer, Women Winning Worldwide

“The secret to sales is learning how to read your customers! The Influence With Style class gives you a blueprint for reading prospects and customers alike. When you know what a person is really like you can build relationships that turn into business. I learned there is at least one of the four behavioral styles that isn’t comfortable with my style. That eliminates about 20% of the people I meet from doing business with me …unless I adapt my style. Taking the behavioral style class taught me how to relate better to those people by adapting my style. I am now able to get more business and create a better service experience for all of my customers. I recommend it for anyone who brings in sales or handles customers.

– Kevin Costello, President, Prime